Conversion Tracking Checklist: Stop Letting Your Ads Lie to You Conversion tracking checklist. Three words that can save you a shocking amount of money. Because here’s the problem: your marketing dashboard might look like a party… while your sales pipeline looks like a ghost town. If that’s happening, you don’t need “new creative” or “more … Read more
Your Website Isn’t a Billboard. It’s a Sales Rep. Here’s Why Yours Isn’t Closing. Your Website Has One Job: Website Conversion Optimization A billboard has one job: get seen.A website has one job: get people to take the next step. That’s website conversion optimization in plain English. That next step is different for every business:Book … Read more
gency vs AI Tools Series — Part 6 of 6 If you made it this far in the series, you already know the truth most ads won’t say. AI can help you move faster. It can save time. It can even improve results. But AI does not remove the need for clear thinking. So the … Read more
Agency vs AI Tools Series — Part 3 of 6 If you’re a business owner running ads (or thinking about it), you’ve probably heard some version of: “Don’t hire a PPC agency. AI can manage Google Ads and Meta Ads for you now.” Here’s the truth: AI paid ads are real—and they’re powerful. Google and … Read more
Agency vs AI Tools Series — Part 2 of 6 You can open any AI marketing tool today and ask a simple question: “Build me a marketing strategy.” In seconds, you’ll get something that looks impressive—channels, content ideas, ad suggestions, maybe a calendar, maybe even a budget split. But here’s what business owners learn the … Read more
