The client had been relying almost entirely on paid advertising to drive traffic. Organic search contributed less than 12% of total site visits, and their product pages were buried beyond page three for most target keywords.
Previous SEO efforts had been inconsistent — duplicate content, missing meta data, and a disorganized site structure were holding back performance. The business needed a sustainable growth channel that didn’t depend on increasing ad spend.
- Slow loading speeds
- Poor mobile experience
- No clear call-to-actions
- Low conversion rates
- High advertising costs with limited results