E-Commerce SEO Overhaul
E-Commerce / Retail — Increase organic visibility and reduce reliance on paid channels
The problem
The client had been relying almost entirely on paid advertising to drive traffic. Organic search contributed less than 12% of total site visits, and their product pages were buried beyond page three for most target keywords.
Previous SEO efforts had been inconsistent — duplicate content, missing meta data, and a disorganized site structure were holding back performance. The business needed a sustainable growth channel that didn’t depend on increasing ad spend.
What we did
We ran a comprehensive technical and content audit to identify the biggest opportunities. Priority was given to fixing crawlability issues, consolidating duplicate pages, and restructuring the site’s category hierarchy.
From there, we developed a keyword strategy focused on high-intent commercial terms and built out optimized landing pages for each product category. We also implemented structured data across the site to improve search result appearance.
Results
68% increase in organic traffic over 6 months
42 keywords moved to page one
23% improvement in organic conversion rate
Reduced dependency on paid traffic by 30%
Services used
Digital Marketing
Web & Conversion
Client Perspective
“Before working with the team, we relied heavily on paid ads and had little organic visibility. Within months, we saw meaningful growth in rankings, stronger conversion rates, and a clear reduction in paid dependency. The process was structured, transparent, and focused on real business impact.”
Sarah Mitchell
Head of E-Commerce · Retail Brand (Name Confidential)
E-commerce Revenue Growth Through Paid Media Optimization
Client Snapshot
Industry
E-commerce
Business Type
Direct-to-consumer retail
Funnel Type
Paid search + shopping → product page → checkout
Starting Challenge
Inconsistent ROAS with 35% wasted ad spend across Google and Meta campaigns
Timeframe
6 months
Measured In
GA4 + Google Ads + Meta Ads Manager
Results: Baseline vs Outcome
ROAS
2.1x
4.8x
Return on ad spend more than doubled through campaign restructuring and audience refinement
Wasted Spend
35%
8%
Eliminated irrelevant search terms, poor placements, and underperforming audiences
Cost per Acquisition
$42
$19
Reduced CPA by 55% while maintaining lead quality standards
Conversion Rate
1.8%
3.4%
Landing page optimization and funnel fixes improved overall conversion
Landing page optimization and funnel fixes improved overall conversion
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