E-Commerce / Retail — Increase organic visibility and reduce reliance on paid channels
E-Commerce / Retail — Increase organic visibility and reduce reliance on paid channels
The client had been relying almost entirely on paid advertising to drive traffic. Organic search contributed less than 12% of total site visits, and their product pages were buried beyond page three for most target keywords.
Previous SEO efforts had been inconsistent — duplicate content, missing meta data, and a disorganized site structure were holding back performance. The business needed a sustainable growth channel that didn’t depend on increasing ad spend.
We ran a comprehensive technical and content audit to identify the biggest opportunities. Priority was given to fixing crawlability issues, consolidating duplicate pages, and restructuring the site’s category hierarchy.
From there, we developed a keyword strategy focused on high- intent commercial terms and built out optimized landing pages for each product category. We also implemented structured data across the site to improve search result appearance.
CLIENT SNAPSHOT
Direct-to-consumer retail
Paid search + shopping → product page → checkout
Inconsistent ROAS with 35% wasted ad spend across Google and Meta campaigns
6 months
GA4 + Google Ads + Meta Ads Manager
E-commerce
2.1x → 4.8x
+128%
Return on ad spend more than doubled through campaign restructuring and audience refinement
35% → 8%
-77%
Eliminated irrelevant search terms, poor placements, and underperforming audiences
$42 → $19
-54%
Reduced CPA by 55% while maintaining lead quality standards
1.8% → 3.4%
+88%
Landing page optimization and funnel fixes improved overall conversion
increase in organic traffic over 6 months
We ship fixes and content updates. We keep the work moving.
We review what worked, what didn't, and adjust the plan.
You get simple updates. You always know what we did and what happened next.
Book a strategy call. We’ll review your goals and share clear next steps.
