GA4 & Tracking Audit
SEO is how customers find you on Google without you paying for the click. Search engine optimization is the work of getting your website to show up when people search for what you offer, and local SEO is the part that gets you into the map results near you. Most buyers click a result on the first page and never look further. If you're not there, your competitor gets the call. We build the rankings, the local presence, and the content that put you in front of people already looking. That's traffic you don't pay for every click.
A GA4 and tracking audit answers one question: can you trust your data? Most GA4 setups are quietly wrong, missing conversions, double-counting others, firing misconfigured events, or broken since the move from Universal Analytics. If the numbers are off, every decision built on them is off too. We audit your analytics and tracking end to end, find exactly what's broken or misleading, and fix it, so you have a baseline you can actually act on.
115+ Websites Delivered · $1M+ Ad Spend Managed Every Year · $10M+ In Sales Influenced · 19% Increase in Conversion Rates
What We Do
GA4 Configuration Audit
We review your GA4 setup against how it should be configured, data streams, events, key events, and settings, and flag what's wrong.
Event & Conversion Verification
We test whether your events and conversions actually fire correctly, and catch the ones that are missing, duplicated, or misattributed.
Data Integrity Checks
We look for the things that quietly corrupt data: bot traffic, self-referrals, unfiltered internal traffic, and cross-domain issues.
Migration Cleanup
If your setup broke or got sloppy in the move from Universal Analytics, we find and fix the gaps.
Findings & Fix Plan
We deliver a clear list of what's wrong, what it's costing you in bad data, and how we'll fix it.
Why Work With Us
Decisions you can trust
We make sure your numbers are right first, because every decision downstream depends on it. Bad data is worse than no data.
We find what you can't see
Most tracking problems are invisible until someone tests them. We test, so silent errors stop steering your decisions.
A real baseline, not a guess
You leave the audit knowing exactly what's tracked, what's accurate, and what needed fixing.
Our Approach
We treat analytics like a measurement instrument that has to be calibrated before you read it. We verify every event and conversion against real behavior, check for the common ways GA4 data gets corrupted, and document exactly what we find. The output is a setup you can trust and a clear plan for anything that needs fixing. No decisions on numbers nobody validated.
How We Work
Review
We audit your GA4 and tracking configuration.
Test
We verify events and conversions against real behavior.
Document
We deliver findings and what each issue costs you.
Fix
We correct the setup so the data is reliable.
• FAQ
Frequently Asked Questions
How do I know if my GA4 data is wrong?
Common signs: conversions that don't match your CRM, traffic spikes with no cause, or numbers that don't feel right. Often it's wrong in ways you can't see without testing. That's what the audit is for.
Didn't GA4 set itself up automatically?
It captures some data by default, but default GA4 misses most of what matters, key events, proper conversions, and clean data. Automatic setup is not accurate setup.
What's the difference between an audit and setting up tracking?
An audit diagnoses what you have and whether it's trustworthy. Setting up conversion tracking and tag management is the build that follows. We do both, but the audit comes first.
What do I get at the end?
A clear report of what's tracked, what's broken, what it's costing you in bad data, and a fix plan, plus the fixes themselves.
An audit tells you what’s wrong. Fixing it usually means proper conversion tracking and tag management, then attribution and reporting on top.
Not sure your analytics are telling the truth?
Book a Strategy Call
Book a Strategy Call