Increase in Organic Traffic
Increase in Revenue
Webb's Water Gardens is an established ecommerce retailer specializing in pond supplies, koi, water gardening equipment, and aquatic products, with strong brand recognition and decades of authority in the industry.
The homepage had evolved over years and no longer matched how customers actually searched, navigated, or bought. The brand and catalog were strong, but the page put too much weight on outdated layouts and not enough on product discovery, trust, and conversion, creating friction right at the top of the funnel.
Navigation that didn't guide users into high-value product categories
Little emphasis on trust, expertise, and why to buy from them
Seasonal products and promotions lacked visibility
Weak alignment between organic search intent and homepage content
Missed opportunities to improve engagement, click-through, and conversion
We reorganized the page to prioritize real buying behavior, making key product categories, seasonal solutions, and educational content easier to find.
We brought their decades of expertise, customer service, guarantees, and reputation forward, building confidence earlier in the buying journey.
We tuned homepage messaging, headings, internal linking, and content to high-value search intent while supporting Google's E-E-A-T principles.
We improved calls to action, promotional placement, merchandising, and category visibility so visitors reach products faster with fewer clicks.
We built a flexible homepage structure that can evolve with seasonal campaigns, merchandising priorities, and future growth, rather than a design that would be dated in a season.
The gain didn't come from a visual refresh. We treated the homepage as the intersection of SEO, user experience, merchandising, analytics, and conversion. Every section had a job: help visitors find what they needed faster while reinforcing trust and moving them toward purchase. The result was a homepage that didn't just look better, it performed better.
RESULTS
In roughly 90 days from planning to measurement, the redesign and supporting work drove approximately a 22% increase in organic traffic and a 25% increase in revenue. Visitors engaged more with key categories and promotions, the page served both new and returning customers better through the buying journey, and the new structure became a foundation for ongoing SEO, merchandising, and conversion work rather than a one-time project.
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