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Untangling 700,000 URLs to Rebuild Ecommerce SEO

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Untangling 700,000 URLs to Rebuild Ecommerce SEO

Client Name

Business Type

Industry

Duration

Starting Challenge

How We Approach Every Project

Point 1

We begin by understanding your business, audience, and goals.
 This helps us define a clear strategy focused on growth, conversions, and long-term success.

Point 2

We map out the user journey and website structure to ensure a seamless experience.

Every element is designed with clarity, usability, and conversion in mind.

Point 3

We create modern, high-performing designs and develop fast, responsive websites.
 The focus is always on performance, scalability, and user experience.

Point 4

After launch, we continuously track performance, analyze user behavior, and optimize for better results.
 Growth doesn’t stop at launch — it evolves.

01

The Situation

During a technical review, we analyzed a site with more than 700,000 discoverable URLs. Product variations, search pages, filters, duplicate content, and low-value URLs were all competing for attention, and search engines were burning crawl budget on pages that offered customers little value.

02

What We Saw

During a technical review, we analyzed a site with more than 700,000 discoverable URLs. Product variations, search pages, filters, duplicate content, and low-value URLs were all competing for attention, and search engines were burning crawl budget on pages that offered customers little value.

03

What We Did

The goal wasn’t more content — it was better organization. We evaluated site architecture, indexation, category structures, internal linking, canonicalization, crawl paths, and every opportunity to cut unnecessary complexity.
RESULTS
  • 700,000+ URLs analyzed
  • Significant crawl-waste reduction identified and addressed.
  • A rebuilt, stronger site architecture.
  • Organic traffic grew year-over-year even during active cleanup.
Takeaway

Many sites don't have a content problem — they have an organization problem. Before creating more, make sure people and search engines can navigate what already exists.

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